Dating the president of a fraternity
In a story in the same issue, Luthor is also shown to have created a city on the sunken Lost Continent of Pacifo and to have recreated prehistoric monsters, which he plans to unleash upon the world.
Superman thwarts his plans, and Luthor appears to have been killed by the dinosaurs he created.
In gratitude Superboy builds Luthor a laboratory, where weeks later he manages to create an artificial life-form, which Luthor loved as if it were his own child.
Grateful in turn to Superboy, Luthor creates an antidote for kryptonite poisoning.
Superboy uses his super-breath to extinguish the flames, inadvertently spilling chemicals which cause Luthor to go bald; in the process, he also destroys Luthor's artificial life form.
Believing Superboy intentionally destroyed his discoveries, Luthor attributes his actions to jealousy and vows revenge.
Luthor's revenge first came in the form of grandiose engineering projects in Smallville to prove his superiority over the superhero.
The character's abrupt hair loss has been made reference to several times over the course of his history.
When the concept of the DC multiverse began to take hold, Luthor's red-haired incarnation was rewritten as Alexei Luthor, Lex's counterpart from the Earth-Two parallel universe.